Working with their existing branding, my design expertise doubled Super Human Fathers' following and tripled revenue.
Working with their existing branding, my design expertise doubled Super Human Fathers' following and tripled revenue.
Working with their existing branding, my design expertise doubled Super Human Fathers' following and tripled revenue.
static and video ad design
static and video ad design
organic content creation
organic content creation
landing page design
landing page design
static and video ad design
organic content creation
landing page design
A Challenge from Coach
A Challenge from Coach
A Challenge from Coach
Before working with me, this startup’s only marketing efforts included one 90 second video ad in a Boosted Post on Facebook.
Before working with me, this startup’s only marketing efforts included one 90 second video ad in a Boosted Post on Facebook.
Before working with me, this startup’s only marketing efforts included one 90 second video ad in a Boosted Post on Facebook.
I was challenged to work with the company’s dedicated media buyer to strategize, create, and implement an ad campaign for the company with the intention of increasing its client list through Facebook Ads, both video and static.
I was challenged to work with the company’s dedicated media buyer to strategize, create, and implement an ad campaign for the company with the intention of increasing its client list through Facebook Ads, both video and static.
I was challenged to work with the company’s dedicated media buyer to strategize, create, and implement an ad campaign for the company with the intention of increasing its client list through Facebook Ads, both video and static.
3 video ads
3 video ads
3 video ads
4 static ads
4 static ads
4 static ads
doubled cold traffic in 2 months
Doubled Cold Traffic in 2 months
doubled cold traffic in 2 months
viral vitality
viral vitality
viral vitality
The face of Super Human Fathers - its CEO and founder - had been alone creating and sharing content to garner organic growth.
The face of Super Human Fathers - its CEO and founder - had been alone creating and sharing content to garner organic growth.
The face of Super Human Fathers - its CEO and founder - had been alone creating and sharing content to garner organic growth.
Using footage of various video podcasts that the CEO and founder had been interviewed for, I began an aggressive organic content social media campaign for SHF, generating up to ten 30 second videos a week.
Using footage of various video podcasts that the CEO and founder had been interviewed for, I began an aggressive organic content social media campaign for SHF, generating up to ten 30 second videos a week.
Using footage of various video podcasts that the CEO and founder had been interviewed for, I began an aggressive organic content social media campaign for SHF, generating up to ten 30 second videos a week.
Organic Content Campaign
Organic Content
Campaign
Organic Content
Campaign
fb, insta, tiktok, youtube shorts
fb, insta, tiktok,
youtube shorts
fb, insta, tiktok,
youtube shorts
fast increases in following
fast increases
in following
fast increases
in following
Creative Direction Ensues
Creative Direction Ensues
Creative Direction Ensues
Next, the company's main website and landing page needed a serious refresh.
Next, the company's main website and landing page needed a serious refresh.
After being invited to join the company full time as Creative Director, I began plans to amplify their client acquisition. Organic content then drove cold traffic to the revamped landing page, its function was to encourage traffic to schedule discovery calls with sales.
After being invited to join the company full time as Creative Director, I began plans to amplify their client acquisition. Organic content then drove cold traffic to the revamped landing page, its function was to encourage traffic to schedule discovery calls with sales.
After being invited to join the company full time as Creative Director, I began plans to amplify their client acquisition. Organic content then drove cold traffic to the revamped landing page, its function was to encourage traffic to schedule discovery calls with sales.
Marketing Strategy
Marketing Strategy
Marketing
Strategy
Landing Page Design
Landing Page Design
Landing Page Design
Sales Funnel Design
Sales Funnel Design
Sales Funnel Design
To encourage interactions with sales as early in the process as possible, the landing page included a scheduling element.
To encourage interactions with sales as early in the process as possible, the landing page included a scheduling element.
To encourage interactions with sales as early in the process as possible, the landing page included a scheduling element.
Magnifying Client Acquisition
Magnifying Client Acquisition
Magnifying Client Acquisition
To amplify our efforts, we eventually had ads invite users to "learn the ways of the Super Human Father" by downloading a free ebook.
To amplify our efforts, we eventually had ads invite users to "learn the ways of the Super Human Father" by downloading a free ebook.
To amplify our efforts, we eventually had ads invite users to "learn the ways of the Super Human Father" by downloading a free ebook.
Once on our landing page, users would exchange their name and email address for a PDF full of the company's coaches best fitness and nutritional advice.
Once on our landing page, users would exchange their name and email address for a PDF full of the company's coaches best fitness and nutritional advice.
Once on our landing page, users would exchange their name and email address for a PDF full of the company's coaches best fitness and nutritional advice.
ebook Design
ebook Design
Marketing
Strategy
Lead Magnet Creation
Lead Magnet Creation
Lead Magnet Creation
digital Marketing
digital Marketing
digital Marketing
another successful engagement
another successful engagement
another successful engagement
My strategies doubled SHF’s following across 4 social channels over 9 months, while my new ads, lead magnet, and sales funnel tripled the company’s top line revenue.
My strategies doubled SHF’s following across 4 social channels over 9 months, while my new ads, lead magnet, and sales funnel tripled the company’s top line revenue.
My strategies doubled SHF’s following across 4 social channels over 9 months, while my new ads, lead magnet, and sales funnel tripled the company’s top line revenue.
tripled revenue
tripled revenue
tripled
revenue
doubled Social Following
doubled Social Following
doubled Social
Following
art direction success
art direction
success
