while working with Super Human Fathers - a scrappy fitness startup - we tripled top line revenue
while working with Super Human Fathers - a scrappy fitness startup - we tripled top line revenue
while working with Super Human Fathers - a scrappy fitness startup - we tripled top line revenue
Coaching a coach
Coaching a coach
Initially hired as a freelancer, I took this startup's marketing beyond a single platform, crafting a campaign with the express aim of boosting brand awareness and client acquisition.
Initially hired as a freelancer, I took this startup's marketing beyond a single platform, crafting a campaign with the express aim of boosting brand awareness and client acquisition.
Super Human Fathers was just a team of 5 people when we first met and I knew right away that they needed more than the Facebook ads they'd hired me to create.
Super Human Fathers was just a team of 5 people when we first met and I knew right away that they needed more than the Facebook ads they'd hired me to create.
Working closely with the group's founder and CEO, I adapted frequently to his fast-paced lifestyle to create new organic and paid content which elevated the brand's presence overall.
Working closely with the group's founder and CEO, I adapted frequently to his fast-paced lifestyle to create new organic and paid content which elevated the brand's presence overall.
Virality Over Value
Virality Over Value
Before me, they relied solely on the Founder and CEO for content, with no real plan to grow their audience organically or through paid ads.
Before me, they relied solely on the Founder and CEO for content, with no real plan to grow their audience organically or through paid ads.
Together, we revamped their strategy to create engaging content and began to build a community.
Together, we revamped their strategy to create engaging content and began to build a community.
The ads and organic content I created in this case were focused first on the incredible transformations of the group's clients.
The ads and organic content I created in this case were focused first on the incredible transformations of the group's clients.
the pull of a magnet
the pull of a magnet
One key piece of this revamped strategy included the development of a branded ebook on men's health; a top-tier lead magnet.
One key piece of this revamped strategy included the development of a branded ebook on men's health; a top-tier lead magnet.
Before long, ads were inviting cold traffic to our landing page where they could "learn the ways of the Super Human Father" by downloading our free ebook.
Just a name and an email address were required and these website visitors received a PDF full of the company's coaches best fitness and nutritional advice.
A free ebook full of advice on nutrition and fitness generated a flood of new leads for the company's sales team.
Fighting for Friction
Fighting for Friction
The new ads and lead magnet that we’d created drove a surge in website traffic, but the new leads that our sales team were receiving, often weren't a great fit.
The new ads and lead magnet that we’d created drove a surge in website traffic, but the new leads that our sales team were receiving, often weren't a great fit.
It was my theory that the sales funnel needed more friction to filter out those unlikely to afford premium fitness coaching.
It was my theory that the sales funnel needed more friction to filter out those unlikely to afford premium fitness coaching.
I introduced the CTA of "scheduling an interview", as well as a series of qualifying questions to the sales process which greatly improved lead quality for the sales team.
I introduced the CTA of "scheduling an interview", as well as a series of qualifying questions to the sales process which greatly improved lead quality for the sales team.
Super Strong Strategies
Super Strong Strategies
The new ad creatives (video & static) for a target audience with deeper pockets were a success.
The new ad creatives (video & static) for a target audience with deeper pockets were a success.
I also leveraged podcast footage of the CEO and Founder to create engaging content for all major platforms (Insta, FB, TikTok, YouTube).
I also leveraged podcast footage of the CEO and Founder to create engaging content for all major platforms (Insta, FB, TikTok, YouTube).
I happened to have killed it so hard, in fact, that Super Human Fathers offered me a position as full-time Creative Director.
I happened to have killed it so hard, in fact, that Super Human Fathers offered me a position as full-time Creative Director.
The video content I created leveraged the success the company experienced in transforming men's health without the use of "before and after" shots - something most platforms won't allow.
The video content I created leveraged the success the company experienced in transforming men's health without the use of "before and after" shots - something most platforms won't allow.
Topping That Top-Line
Topping That Top-Line
Successfully boosting this fitness startup’s marketing and branding wasn’t easy but while with them...
Successfully boosting this fitness startup’s marketing and branding wasn’t easy but while with them...
I doubled the Super Human Father’s social following across 4 channels.
I doubled the Super Human Father’s social following across 4 channels.
We tripled top line revenue over 9 months by crafting quality marketing, content, design systems, and brand voice.
We tripled top line revenue over 9 months by crafting quality marketing, content, design systems, and brand voice.
Coaching a coach
Initially hired as a freelancer, I took this startup's marketing beyond a single platform, crafting a campaign with the express aim of boosting brand awareness and client acquisition.
Super Human Fathers was just a team of 5 people when we first met and, in my opinion, they needed more than the Facebook ads they'd originally hired me to create.
Virality Over Value
Before me, they relied solely on the Founder and CEO for content, with no real plan to grow their audience organically or through paid ads.
Together, we revamped their strategy to create engaging content and began to build a community.
Fighting for Friction
The new ads we’d created drove a surge in website traffic, but the new leads that our sales team were receiving, often weren't a great fit.
It was my theory that the sales funnel needed more friction to filter out those unlikely to afford premium fitness coaching.
Super Strong Strategies
The new ad creatives (video & static) for a target audience with deeper pockets were a success.
I also leveraged podcast footage of the CEO and Founder to create engaging content for all major platforms (Insta, FB, TikTok, YouTube).
I happened to have killed it so hard, in fact, that Super Human Fathers offered me a position as full-time Creative Director.
Topping that Top-Line
Successfully boosting this fitness startup’s marketing and branding wasn’t easy but while with them...
I doubled the Super Human Father’s social following across 4 channels.
We tripled top line revenue over 9 months by crafting quality marketing, content, design systems, and brand voice.
I introduced the CTA of "scheduling an interview", as well as a series of qualifying questions to the sales process which greatly improved lead quality for the sales team.
The video content I created leveraged the success the company experienced in transforming men's health without the use of "before and after" shots - something most platforms won't allow.
Working closely with the group's founder and CEO, I adapted frequently to his fast-paced lifestyle to create new organic and paid content which elevated the brand's presence overall.
The ads and organic content I created in this case were focused first on the incredible transformations of the group's clients.
the pull of a magnet
One key piece of this revamped strategy included the development of a branded ebook on men's health; a top-tier lead magnet.
Before long, ads were inviting cold traffic to our landing page where they could "learn the ways of the Super Human Father" by downloading our free ebook.
Just a name and an email address were required and these website visitors received a PDF full of the company's coaches best fitness and nutritional advice.
A free ebook full of advice on nutrition and fitness generated a flood of new leads for the company's sales team.
© jayson speters design, 2024.
All rights reserved.
© jayson speters design, 2024.
All rights reserved.
© jayson speters design, 2024.
All rights reserved.